Supplements / Ayurveda inspired nutraceuticals

One partner, from the first idea to the finished label.

Thyrsus Botanicals is a full service consultancy for brands in nutraceuticals, supplements and Ayurveda based nutraceuticals. Concept, formulation, scientific proof, sourcing, manufacturing partners and labels, led by an Ayurveda physician and formulator.

Book a free 30 min call Try the free tools

What we do

Concept · brand architecture and narrative

Formula · formulation for supplements and Ayurveda based products

Proof · claims and content checked against the evidence

Source · ingredients and white label, private label or contract manufacturing

Label · content and compliance review

Launch · story, content and handoff

Audit your product Build a new product

How it works

Six stages. One accountable partner. Watch a product take shape.

Most brands stitch together a formulator, a copywriter, a sourcing agent and a label designer who never speak to each other. Work with one stage, or all six. Scroll to see what each stage adds.

01 · Concept

Architecture and narrative

Who the product is for, what it does and why it is different. The product line architecture and the brand story, built on what the evidence supports.

You receive: brand blueprint

02 · Formula

Formulation

Ingredients, doses and format for nutraceuticals, supplements and Ayurveda based formulas, with the reasoning written down.

You receive: formulation brief

03 · Proof

Scientific verification

Your claims, website copy, articles and decks checked against the evidence, with weak findings flagged and safer wording supplied.

You receive: evidence ledger

04 · Source

Ingredients and partners

Raw materials, packaging and the right manufacturing route: white label, private label or contract manufacturing.

You receive: ingredient passports and partner shortlist

05 · Label

Label and compliance

Label content, claims and mandatory information, reviewed against current FSSAI requirements before anything goes to print.

You receive: label brief and review

06 · Launch

Narrative and handoff

The story, the verified content and the documents your team needs to launch and keep selling with confidence.

You receive: launch handoff pack

Stage 1 of 6

Concept · Brand blueprintWho it is for, and why it is different.

Formula · Formulation briefDoses and format, with reasons.

Proof · Evidence ledgerEvery claim tied to a source.

Source · Ingredient passports and partner shortlistRaw materials and the right partner.

Label · Label brief and reviewMandatory information, checked.

Launch · Handoff packReady to launch and keep selling.

How we handle evidence

Weak findings stay visible.

Every ingredient gets an evidence rating, and every label claim is tied to it. Weak and conflicting findings are listed, never hidden, so you know what to claim and what to leave out.

Evidence ledger

Sample layout

Ingredient

Evidence

Label claim

Ingredient A

Strong

Supported

Ingredient B

Moderate

Supported with limits

Ingredient C

Weak

Do not claim

Ingredient D

Conflicting

Do not claim

Weak and conflicting findings stay in the ledger. They are never trimmed to make a formula look better.

Free tools

Three small tools you can use today.

Find the manufacturing model that fits your brand, check how well your product is covered, and see how risky claim wording becomes defensible.

Open the tools

Bring me the idea, the formula, or the label.

Book a free 30 min call. You will leave knowing what to fix first, whether or not we work together.

Book a free 30 min call Drop an email on prabalavarsha@gmail.com